FiftySix is the boutique marketing agency where consumer psychology meets modern commerce. Led by a PhD in female buyer behavior, we help brands decode what drives her decisions—from first scroll to final sale.
We help female-led brands turn browsers into
loyal customers
They drive 80% of all purchasing decisions. They're more likely to research, compare, and seek social proof. They value authenticity over perfection and relationships over transactions.
Yet most brands are still marketing like it's 1995—generic messaging, one-size-fits-all experiences, and zero understanding of why she clicked "add to cart" but never hit "buy now."
Here's the Thing About Female Consumers
70%
$20T
92%
Who We Work With
We partner with female-led product brands across:
Beauty & Skincare
Apparel & Lifestyle
Home & Artisan Goods
Food & Beverage
Boutique Retail & Specialty Products
Ideal for founders who want to grow strategically, not just make noise.
Spoiler:
We basically can.
I’ve spent years researching why women buy—and more importantly, why they don’t. At FiftySix, we turn those insights into strategy that helps brands speak to women like they already get them.
Whether you’re trying to land retail buyers, refine your narrative, or build a story that sticks, we give you the strategy and structure that makes people say “yes.”
This is where behavioral insight meets brand power.
What If You Could
Read Her Mind?
See your brand through your shopper’s eyes.
A behavioral deep dive that reveals what’s working, what’s not, and why your customers are—or aren’t—saying yes.
The Mini Audit
Your story deserves to be heard—and funded.
We turn behavioral data into a polished, persuasive narrative that connects logic with emotion and gets buyers, investors, and partners to say yes.
Pitch-Ready
Case Study
Narrative
Customize your growth plan with powerful extras.
From pitch coaching to retail-fit mapping, our add-ons layer seamlessly with your core service—giving you targeted, psychology-backed strategy exactly where it matters most.
À La Carte
Add-Ons
BOOK A CALL
From marketing guesswork to a psychology-backed growth plan.
We map your funnel, value buckets, and shopper journey to align every message and moment with what actually motivates her to buy.
Behavioral Strategy
Intensive
WHERE YOU CAN TUNE IN FOR:
This case study was the missing piece we couldn't figure out on our own. We were gearing up to launch our 3rd product and with Nicole's insights we figured out our marketing stragtegy perfectly.
overheard:
Ready to sell smarter, not louder?
Let’s uncover what actually drives your customers to buy — and turn that into a strategy built to convert.